So you want to take your business to the next level. What’s next? Well social media marketing can be a huge asset for your company, but many people create a Facebook page for their business and then just leave it. There are plenty of benefits that your company can receive from social media, but the very first step is making it look professional. Depending on which social media platform you are using, there are different steps in making each look professional but for the sake of argument let’s use the most popular, Facebook. So you created your Facebook Business Page. Now how do you make your Facebook Business Page Standout?

1. Give your Facebook page some life, add a profile photo and cover photo. We usually suggest that you use your logo for your profile picture, but you can make it anything that reflects the message of your business. A good idea for a cover photo could be a picture of the company building or items that you sell. Recently, Facebook added the option to add a video to your cover, making it much easier to stand out. I know this seems super basic, but it is important to have a profile photo and a cover photo that is formatted correctly and looks good! 

2. Edit your “About” page. The more information you have on your page the better. Even if a piece of information seems silly or useless, fill it out. You should have a link to your website along with an email and phone number for potential clients to contact you. Facebook uses this information when ranking your page in searches and showing your page to the right audience. So filling in the information and making sure it is complete is very important.

3. Create custom tabs. When you first start your business Facebook page there is a standard list of tabs – Feel free to tweak them. You can even use websites like Shortstack to create customs tabs and run promotions. Once you create more tabs you can rearrange the order to the way you want your viewers to see them based on your goals. Get started on that and give people an incentive to like your page.

4. Add Services, Products, and Prices. If you have specific products or services you want people to know about, make sure to add them to your Facebook page. With your products right on your page, potential customers can see it more easily than making them click through to your website, making the overall experience better for everyone.

5. Post regularly. Before you even send invites out to your friends or current customers make yourself seem active and stay active. Something crazy we hear all the time is that people are afraid to post too much and annoy people. While yes, there is such a thing as posting to much, it is really hard to post to much and you should be posting 5-6 times a week, especially in the beginning. Just make sure you’re posting relevant information and content and you will gain way more people than you lose.

Starting a Facebook page for your business is only the first step in right direction for your business. You have to do much more than create a page though. Making sure that you are updating it regularly, customizing and being social are all huge parts of it. Now there is a lot more to it than that but it’s a start. Get going before you fall too far behind and let us know if you have any more questions about your social media accounts. Good luck!