So now what? You made your social media account, you uploaded pictures, and made everything look great! I know what you are thinking, “Let’s start posting!” but hold on there! Posting statuses and updates might not be as easy as you think. You can’t just start posting things all over the place, remember, if you post something online, you might never be able to take it back. There are some very important things you need to think about when it comes to posts on your business’ page. Here are some things to keep in mind:

1) K.I.S.S.

No I am not talking about the rock band. I am talking about Keeping It Simple Stupid. Long posts that are made up of multiple parts can become confusing for readers to understand. Also, a misplaced comma or period can change the whole meaning of a sentence.  Most of your followers on social media are there for instant gratification. They do not want to sit and read a whole paragraph about whatever information you want them to know. They will read the first sentence and then move on to the next piece of information.  Keep your posts short, simple, and concise. If a point needs further explaining, provide a link so someone can read more if they are interested. Doing this can go a long way in making your viewers interested in what you have to say!

2) Make it relevant!

A BIG mistake a lot of people make is not making their posts relevant to what they are trying to accomplish for their business. Remember, this is not your personal page! Keep the life events and pet photos for your personal profile and focus and making your business stronger. Posts should be about new and exciting things that are going on at your business. New menu item, attractions, or special sales and promotions are always great things to inform your customers about. Making your page relevant is what gives you more credibility to your customer and may draw them back to your business

3) Encourage Interaction

A big part of social media is interacting with your customers. You should plan your posts accordingly so that way your customers can feel involved in your business. Ask questions, Ask for Feedback, and be willing to listen to the opinions of your customers. Interaction leads to the customer feeling like they are invested in your company in some way especially if you take special notice to their feedback and interactions!

Following these simple tips can make your posts fun, interesting, and most importantly, effective. Your posts are the heartbeat of your social media campaign. Make them effective, and the whole campaign can run smoothly.